AI Digital Humans Move Into Livestreams as Virtual Hosts Spread
Brands are using digital humans for round-the-clock livestream selling; platforms have opened dedicated zones, and regulators now require clear labeling.
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In 2026, AI digital humans moved from short-video avatars into livestream selling: expression, lip-sync and live Q&A can now carry a full session, so brands use them to cover late-night and multilingual slots.
Once They Look Real, Labels Become Mandatory
Newer personas hold up on camera, and viewers sometimes cannot tell a virtual host from a person at a glance — which is why labeling rules exist. China's measures for labeling AI-generated synthetic content, issued by the Cyberspace Administration of China and three other departments, took effect on September 1, 2025 and require explicit or implicit labels on AI-generated text, images, audio and video (CAC, published March 14, 2025).
Brands can generate a dedicated persona and keep a stream running longer than a human host typically would; conversion, returns and account trust still depend on category and script quality, and should not be written as a single multiplier.
The Supply Side: One-Stop Vendors and Platform Zones
Platforms such as Guiji Intelligence, HeyGen and Synthesia offer end-to-end solutions from persona generation and scriptwriting to real-time interaction. Douyin, Kuaishou and Taobao have all opened dedicated digital-human streaming zones.
This is an original analysis by the AI Tools Daily editorial team, based on publicly available information. Opinions are for reference only.
Source:《人工智能生成合成内容标识办法》（国家网信办）
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