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Sora 2 Arrives: OpenAI Launches Its Own 'AI TikTok' With Viral Cameos

OpenAI released the Sora 2 model and a social app on September 30, 2025, letting users cameo themselves and friends in AI videos — topping the App Store at launch.

OpenAI released Sora 2 on September 30, 2025 — markedly more physically accurate and the first with synchronized audio — alongside an invite-only social app: a TikTok-style AI video feed whose signature Cameo feature drops you and your friends into any AI video.

The app shot to the top of the U.S. App Store, but controversy followed: copyrighted-character abuse and celebrity deepfakes forced OpenAI to repeatedly tighten generation policies.

The notable epilogue: per OpenAI's help center, the Sora web and app experiences were discontinued on April 26, 2026, with capabilities folded into other products — the splashy AI-social experiment lasted about seven months, underscoring the deep copyright and ecosystem challenges facing AI content platforms.

This article aggregates official announcements and public reporting; original sources are linked below.